Digital Marketing for the

Landscape Architecture Industry.

We help landscape architecture firms, and the manufacturers who sell to them, turn real expertise into visibility, authority, and the next project. Led by a senior landscape architect and a 20-year digital strategist.

One industry. Two sides of the table.

Some of our clients design outdoor places. Others make the products that go into them. We understand how both win work.

Landscape architecture firms

Show selection committees and future hires what your projects really demonstrate.

  • Portfolio websites organized by sector, scale, and expertise
  • Project stories that show process and outcomes, not just final photography
  • Search visibility for the kind of work you want more of
How we help firms

Manufacturers and industry partners

Reach the landscape architects who decide what goes into the drawings.

  • Product websites built around how designers search and specify
  • CAD, BIM, and technical resources that are easy to find
  • Inquiries routed to the right rep or dealer, and tracked
How we help manufacturers

We also work with planning, environmental, and multidisciplinary design firms connected to landscape architecture.

Your Portfolio Is the First Site Visit.

In the competition for parks, plazas, and mixed-use master plans, decision-makers often meet your firm long before the shortlist presentation. Your digital portfolio becomes the first site visit—the place where stakeholders gauge your design vocabulary, project scale, and ability to deliver on vision.


If your online presence undersells your studio’s expertise—whether it’s missing high-resolution renderings, unclear about services, or light on precedent projects—you risk being passed over before your concept boards ever hit the table.


That’s where DSD comes in. We specialize in positioning landscape architecture studios so their online presence mirrors the quality of their built work. From showcasing precedent studies and design narratives to framing technical expertise in stormwater management, placemaking, and ecological performance, we ensure your website and campaigns reinforce what makes your studio distinctive.


With DSD, your digital presence functions like a polished design review: clear intent, compelling visuals, and the confidence to win the next commission.

Strategy first. Then everything that makes it visible.

Every engagement starts with the business problem, not a list of deliverables.

Clarify your position

Define what makes your firm or product different, and say it in language clients and specifiers remember.

  • Brand positioning
  • Messaging
  • Differentiation
  • Website copy

Elevate your digital presence

Websites that present your projects and products with the same clarity and polish as the work itself.

  • Website strategy
  • UX and design
  • Development
  • Portfolio architecture
  • Product-resource libraries

Build authority and visibility

Get found in search, in AI answers, and by the people who hire firms and specify products.

  • SEO
  • AI search visibility
  • Content and thought leadership
  • Social media

Generate and nurture opportunity

Turn attention into real conversations, and know which efforts are actually producing them.

  • Google and LinkedIn ads
  • Landing pages
  • Email nurture
  • Analytics and conversion tracking

For manufacturers and industry partners

Landscape architects decide what gets specified. We know what they look for.

Our co-founder Yvonne Lindgren is a senior landscape architect with 18 years in practice. She knows what a designer needs to find, and how quickly, before a product makes it into a set of drawings.

We pair that perspective with 20+ years of digital strategy to build websites and campaigns that make your products easier to discover, easier to specify, and easier to buy.

Request a Specifier Journey Review

Specification resources people can find

CAD, BIM, spec sections, and cut sheets organized the way designers actually look for them.

Navigation by application

Parks, schools, campuses, and streetscapes, so specifiers can find products by project type.

Project stories that explain the choice

Why your product was selected, not just a photo of it installed.

Leads that go somewhere

Inquiries routed to the right rep or dealer and connected back to where they came from.

Your work deserves to be understood.

And remembered.

Whether you design outdoor places or make the products that bring them to life, start with a structured Visibility Review. We'll show you where your digital presence undersells your expertise and what to fix first.

Let's Chat!

When two experts combine to make your studio shine.

Yvonne Lindgren is a senior landscape architect with more than 18 years of experience leading complex projects, guiding design teams, and shaping public spaces. Alongside her design practice, she has spearheaded marketing, business development, and social media efforts within the firms she’s worked for. She also serves as the President elect for ASLA Colorado, where she helps advance the profession statewide.


Ian Gray brings over 20 years of expertise in digital marketing strategy and design, specializing in helping design-driven firms grow through websites, content, search visibility, and targeted campaigns. He knows how to position studios so their portfolios aren’t just seen—but remembered.


Together, we bridge two worlds: the design expertise of landscape architecture and the precision of digital marketing. That means your portfolio isn’t just beautiful—it’s visible to the right clients, decision-makers, and partners. At DSD, we make sure your studio doesn’t just fit in—we Do Something Different.